Growing your HNW client base with customised wealth solutions
High-net-worth (HNW) clients increasingly seek investment solutions that reflect their unique preferences, financial goals, and desire for direct access to a broader range of assets. As competition for HNW clients intensifies, advisers who provide truly personalised investment strategies, incorporating both custodial and non-custodial assets, have a distinct advantage. Expanding portfolio options to include exclusive investment opportunities not only strengthens client relationships but also enhances an adviser’s ability to attract and retain affluent investors.
The growth of customised wealth management
Research shows that 85% of HNW-focused advisers prioritise a personalised approach in their client offerings. Nearly half (46%) see bespoke investment portfolios as one of their top three strategies for delivering exceptional service. Non-custodial assets such as private equity, real estate, structured products, and alternative investments play an increasingly important role in helping clients achieve their objectives.
Currently, 75% of advisers manage portfolios that include non-custodial holdings, which account for an average of 26% of total portfolio value. More than a third of HNW-focused advisers have noted a rise in non-custodial investments over the past three years, and half anticipate these assets will become even more prominent in the next three to five years. This trend is particularly strong among clients with portfolios exceeding AUD $6 million, where direct access to exclusive opportunities is highly valued.
Expanding investment possibilities
The increasing use of non-custodial assets reflects a broader client preference for portfolios that go beyond traditional structures. Advisers who integrate these options can offer:
- Greater Investment Choice: Access to private equity deals, pre-IPO opportunities, direct property ownership, and alternative assets enhances portfolio flexibility.
- Enhanced Personalisation: Each client’s financial strategy can be tailored with precision, balancing custodial and non-custodial investments to align with their specific goals.
- Stronger Client Engagement: Providing a wider range of investment opportunities fosters deeper conversations and reinforces an adviser’s role as a trusted partner.
- Efficient Portfolio Structuring: Non-custodial assets can support tax planning strategies, income structuring, and capital gains management to optimise financial outcomes.
Supporting growth with the right technology
While non-custodial assets bring diverse benefits, effective implementation requires the right technology and expertise. Advisers should invest in platforms and wealth management tools with proven capability to seamlessly integrate these assets into a holistic portfolio view, ensuring clear visibility, efficient administration, and regulatory confidence.
Looking ahead, non-custodial investments will continue to shape the way HNW clients structure their wealth. Advisers who embrace this opportunity can enhance their service proposition and attract sophisticated investors seeking greater control and exclusivity.
Discover more about how advisers are incorporating non-custodial solutions to build stronger client relationships and drive business growth by downloading our full research report.
Praemium is committed to providing our customers with a platform that meets the highest cybersecurity standards.
The security of your account and personal information is our top priority. Recent news regarding cyber-attacks targeting Australian superannuation organisations, has highlighted the increasing importance of robust security measures in the digital landscape.
We assure you that we are continuously working to protect your data. Some of the most important steps that we can take together to ensure the security of your data is to:
- Use Multi-Factor Authentication (MFA). At least two forms of verification (e.g., password + one-time code) should be used to login to your accounts.
- Enforce strong password policies. We know strong passwords are hard to remember, but that is why they work and why we are implementing new policies around minimum length and complexity.
MFA or 2-step verification is essential in helping protect your information. Set it up now!
As an added layer of security, Praemium strongly encourage you to enable 2-step verification (aka Multi-Factor Authentication or MFA) for your Praemium login account.
Setting this up significantly reduces the risk of unauthorised access, even if your password were to be compromised. A second verification step, such as a code via an authenticator app or SMS sent to your mobile device, provides a powerful defence against cyber threats and makes your account significantly more resilient against unauthorised access.
That’s why our security team are taking steps to make 2-step verification for all accounts mandatory later this year.
But why not start now? All Praemium users can currently turn on 2-step verification for their own account. Set it up now by downloading our quick start guide on how to activate this feature.
We appreciate your proactive participation in making your account more secure. Enabling this feature is a simple yet highly effective way to safeguard your information and greatly enhance the security of your interactions with Praemium.
Enhancing your account’s security with stronger passwords
To further protect your accounts and information, we are strengthening our password policy. Did you know that:
- More than 80% of data breaches involves weak passwords
- Organizations with password requirements of 12+ characters experienced 50% fewer successful attacks
- Your first step to security is a strong password, ensure it is at least 12 characters in length including letters, numbers, random non dictionary words, special characters.
Changes to our password policy will be activated in June 2025, so stay tuned for more information.